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Tutorial | What Influencer Marketing KPIs Should You Measure?

In this video tutorial, we'll explore the key performance indicators (KPIs) crucial for selecting influencers to participate in your campaigns.

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Video

Tutorial | What Influencer Marketing KPIs Should You Measure?

Join us as we examine an influencer profile within the Influencity Influencer Relationship Management (IRM) tool. 🔽

0:00 Introduction
1:43 Associating Profiles & Influencers
3:05 Influencer Overview Page
4:34 Followers vs. Likers
5:26 Main KPIs
8:39 Profile Evolution
10:16 Interests and Niche
12:03 Audience Demographics

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