Post by Jackie Zote
About the Author
Jacqueline Zote is a freelance writer and content producer who specializes in putting together in-depth guides and articles on all things related to digital marketing. As a social media native who’s chronically online, she uses her expertise and experiences to tap into the pulse of social media and influencer marketing. Deeply passionate about words, she strategically weaves them together to create content that speaks to the audience. She’s a regular contributor to industry blogs. Jacqueline also writes fiction and her short stories have been featured in anthologies by Harper-Collins and Zubaan Publishers.
    
      
        
        
          
          
      
        
        
          
          
            
              
                Influencer Marketing
              
            
              
            
          
      
    
  
  
    
    
    
       34 min read
         | May 16, 2025
    
  
  Implementing Workflow Automation in Influencer Campaigns
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                Influencer Marketing
              
            
              
            
          
      
    
  
  
    
    
    
       67 min read
         | May 11, 2025
    
  
  Apple-Level Aesthetic: Defining Influencer Creative Direction Without Diluting Your Brand
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                Influencer Marketing
              
            
              
            
          
      
    
  
  
    
    
    
       22 min read
         | May 6, 2025
    
  
  The Fenty Formula: What Rihanna’s Brand Taught Us About Building an Influencer Marketing Plan That Works
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                Influencer Marketing
              
            
              
            
          
      
    
  
  
    
    
    
       87 min read
         | April 30, 2025
    
  
  Content Brand Guidelines: How to Align Influencer Content with Your Brand Identity
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                Social Listening
              
            
              
            
          
      
    
  
  
    
    
    
       30 min read
         | April 28, 2025
    
  
  Agency Reporting: How to Showcase Influencer Marketing ROI to Clients
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                Social Listening
              
            
              
            
          
      
    
  
  
    
    
    
       40 min read
         | April 23, 2025
    
  
  Top 5 Influencer Marketing Tracking Mistakes (And How to Fix Them)
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                Social Media
              
            
              
            
              
            
          
      
    
  
  
    
    
    
       55 min read
         | April 16, 2025
    
  
  Engagement Rate vs. Reach: Which Metric Matters More?
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                Social Media
              
            
              
            
              
            
          
      
    
  
  
    
    
    
       31 min read
         | April 9, 2025
    
  
  How to Use Social Media Tools for Influencer Performance Tracking
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                Influencer Marketing
              
            
              
            
          
      
    
  
  
    
    
    
       27 min read
         | April 4, 2025
    
  
  
